Franchise Support: What to Look for in a Franchise Relationship
The backbone of any successful franchise is a relationship built on clear communication, expert training, and ongoing support. If you are considering buying a franchise, here are some things you should expect from your franchisor.
SITE SELECTION AND DEVELOPMENT
Finding the right location for your business is essential to setting yourself up for success. One of the many benefits of investing in a franchise is the backing of a team of experts who have conducted extensive demographic research and market analysis to pinpoint the optimal location for your store to thrive.
Gold Star Chili has gathered all of the data and narrowed down the criteria for identifying the perfect restaurant location, including ideal size, lease terms, minimum conditions, and tenant improvements.
Gold Star maintains long-standing relationships with brokers and architects well-versed in our restaurant site requirements. For any new franchisee the least bit unfamiliar with the location selection and build-out process, Gold Star’s in-house project managers can provide advice and assistance at every turn.
TRAINING
Undertaking a new business venture can feel like an overwhelming endeavor, particularly if you are stepping into a field you have limited experience with. While this can be scary on its face, the right franchise can help you get excited about recognizing your potential.
Whether you’re new to the industry or a seasoned restaurateur, it’s important to know what you will need and expect in terms of training for yourself and your staff. When you buy a franchise, you are an independent businessperson operating within the franchisor’s standards.
From classroom training to in-store experiential learning, Gold Star Chili ensures that all franchisees are not only well-versed in the fundamentals of restaurant operations but ready to face every unforeseen challenge and situation that may occur. With a “train the trainer” mentality, Gold Star offers franchisees the opportunity to understand the operational aspects of their business from top to bottom.
The relationship between franchisor and franchisee is symbiotic in that the success of the brand depends on the success of each individual owner. Because of this, the franchise support provided by an effective training program is the foundation of a confident business operation.
MARKETING AND ADVERTISING
One of the benefits of buying into a franchise is the established brand recognition. The amount of time, effort, and money it takes to advertise your business can be an overwhelming pursuit for independent restauranteurs, and franchisees have the backing of years of experience and teams of professionals whose sole job is to promote your business.
Since franchisees are required to contribute to marketing and advertising funds, the marketing plan developed by the franchisor should be comprehensive and ongoing.
As a franchisee, you should expect expert assistance and guidance on the types of marketing and community outreach programs required to set your course for success. While some franchisors offer a program of marketing strictly focused on Opening Day, Gold Star Chili provides an ongoing, multistage marketing process for franchisees to not only establish themselves as business leaders but also maintain continual success.
ONGOING SUPPORT
While you may have every opportunity to open your own independent business, the ongoing support provided by the right franchise is truly what makes the difference. Just as you invest in a franchise, the franchise should be invested in you as a true brand partner. As part of ongoing support, a good franchisor will provide you with a comprehensive operational guide and 24-hour availability if and when any questions or concerns arise.
Gold Star Chili offers franchisees the opportunity to work with calibration specialists, whose main goal is to ensure happy, synchronized operations in your location on a quarterly basis. Franchising with Gold Star Chili ensures that you will never feel alone.
FRANCHISE WITH GOLD STAR CHILI
When choosing a franchise to partner with, it is essential to ask yourself exactly what you need and then hold each prospective franchise accountable for the kind of support you desire and deserve. Gold Star Chili is proud to provide the gold standard in franchise support for all of its owners.
If you would like to more about what Gold Star Chili has to offer, please visit us.
